We performed a complete rebranding of an entire government organisation that started with strategic marketing assistance then quickly moved to a complete range of collateral. From a fresh new logo to E-Newsletters, E-magazines, a new Web Presence, Print Ads and much more. Ultimately this project, like many others, culminates in low cost, hi yield, guerilla marketing-based E-campaigns.
Here’s another full-on branding and marketing project with massive implications for the entire Fiji economy. Beginning with strategic planning and proactive PR assistance that then culminated with a full range of public relations and marketing-based elements, this project includes, multiple Logo development, Print and Visual Media Campaigns including Billboards, Television, E-based initiatives including E-Newsletters, E-Magazines and Website Development with integrated Niche sites as well as establishing a Database Sourcing & Communications Centre.
Integrating non-conforming data output into a time sensitive, web-based application can often be a challenge. Creating this for a public display mechanism that is accurate and attractive however is our specialty. Thousands and thousands or people every month rely on timely online data for flight arrivals and departure information from AFL and their FIDS (Flight Information Display System) and we delivered the goods. Our integration and implementation of this FIDS system led to Webmedia Fiji being hired as a consultant to assist with further FIDS integration for major international airports worldwide.
We’ve all heard the expression about driving from ‘0 to 60’, well we took FijiMe.com’s DiveMe niche website to record speeds in the course of just 6 short weeks. With documented traffic that literally exploded on to a new site with very little pre-existing activity, Social Network growth at massive rates, Videos and Picture views that reach never before seen levels, many overseas media organisations making direct contact, contact databases growing wildly and positive responses coming in one after another, this campaign was a certifiable winner. So what about the long-term effects, you might ask? Well, because it was a highly organic development project, the results were completely sustained when monitored and assessed 6 months later. That’s value!
We were specially requested to let the world know about how cool it is to spend your Holiday Season in the Fiji Islands. So what happened? We covered 13 resorts, 11 tourist activities and nearly countless visitor perspectives in just 5 short weeks with 45 videos produced and loaded quickly generating more than 10,000 views, 18,000 words of blogging, 30,000 picture views, the fastest recorded growth-to-date of every single Tourism Fiji social network, the creation of a massive combined worldwide database and an accompanying email delivery module and last but surely not least, a 49% increase in online traffic over the previous year’s results. And we won’t forget a big heap of local tourism industry goodwill generated from all those that were covered. End result? Twas the Season for a smash hit!
Webmedia increased this resort’s overall bookings and occupancy levels by 50% in the first month, by 67% in just 2 months and by 100% in only 3 months. This project entailed a complete branding overhaul with entirely new collateral from A to Z along with the most aggressive and innovative organic E-campaign ever run in the SP Islands for a private organisation. What this all delivered was a radical explosion of traffic, bookings and bottom line results. This is the way of the future and it is being done here today.
